SoEasy Travel Insurance – When the journey starts from the innovation
My collaboration with the SoEasy Travel Insurance Cyprus it is from these that confirm that when the customer becomes a partner, all things are possible.
Together, we created a comprehensive plan marketing and communicationbuilt on trust, openness and the desire to be always one step ahead.
👉 We were the first in the insurance market of Cyprus we adopted the model of the influencing marketing with UGC content (User Generated Content) – giving voice to their own business and creating an authentic connection with the audience.
From the strategic positioning and development of creative content, until the production of campaigns and the entry of new digital channels, working side-by-side with the team of SoEasy, working essentially as a single marketing department.
📌 Some of the actions that we implemented:
- Influencer partnerships with real travelers
- Production of custom UGC material for social media
- Campaigns, awareness, and conversion in Greece & Cyprus
- Optimize the customer journey and digital experience
The SoEasy is a company with courage, vision and positive energy. And for me, it is one of the most dynamic examples of how to transform a traditional industry, when there is an open mind, strategy and authentic collaboration.
